MEET THE TEAM
Founder & CEO
Aiza Hussain, hailing from Lahore, Pakistan, is the dynamic entrepreneur behind The Saari Girl. With a deep-seated passion for Saari dressing, Aiza has transformed traditional attire into a thriving online business. Her endeavor goes beyond commerce; it's a movement to revive the love for Saaris among the young Pakistani female demographic, akin to the widespread adoration the attire received pre-1980s. Aiza's journey, illuminated in various interviews and profiles, reflects her resolve to navigate societal norms and modern-day challenges to bring the elegance of Saaris back into the contemporary fashion landscape. Through The Saari Girl, Aiza Hussain is not only contributing to the fashion industry but also cherishing and promoting cultural heritage in a modern, empowering manner.
Her approach merges tradition with modern-day entrepreneurship, demonstrating a keen understanding of her market and a heartfelt mission to normalize traditional attire in today's society.
Studio Operations Manager - Photographer
As the Studio Operations Manager/Photographer/Visual Designer of The Saari Girl, she oversees a host of daily operations, including activities related to each of the business's departments. She designs, implements policies to promote the company's culture and vision and oversees studio operations to keep the business on track. She is responsible for doing all the operation tasks accurately and efficiently & organize all of these activities and operations to support business strategy and align with the customers' needs.
As a fashion photographer her role is to capture & showcase their product & create desire among the audience. And moving forward to her visual designer role, she loves to create the inspirational storyboards for their campaigns & also design the moodboards to keep the style aesthetic & meet our client’s expectations.
Content Creator - Stylist - Product Photographer - Graphic Designer
As "The Saari Girl", I seamlessly blend the roles of a Creative Content Creator, Stylist, Makeup Artist, and Product Photographer. With an innate passion for visual storytelling and a deep appreciation for the artistry of sarees, I bring forth a unique blend of creativity and expertise to every project. From conceptualizing engaging content ideas to meticulously styling sarees for photo shoots and enhancing the natural beauty of our models through expert makeup application, I am dedicated to ensuring that every visual element aligns with our brand's identity. Crafting captivating reels that showcase the beauty and versatility of our collections, I thrive in creating content that resonates with our audience on platforms like Instagram. Through my keen eye for detail and proficiency in photography techniques, I consistently deliver high-quality visuals that elevate the brand's image. Collaborating seamlessly with cross-functional teams, I play a pivotal role in shaping the visual identity of "The Saari Girl" and ensuring a cohesive brand experience across all channels.
Model - Content Creator
Her name is Vaniya Asad, and she is currently pursuing a Master's degree. She has had the privilege of being part of The Saari Girl, an incredibly supportive environment that has fostered her growth both in her professional and personal life. Within The Saari Girl, her role encompasses a range of responsibilities. Being responsible for the blog releases, she strives to curate content that not only informs but also inspires their audience. Additionally, she crafts engaging newsletters, ensuring that members stay connected and informed about the latest developments and opportunities within the community. Vaniya's involvement also extends to the creative department, where she lends her talents and insights to enhance the overall aesthetic and impact of various projects.
Additionally, she is actively involved in modeling, acting as a visual representation to the essence of The Saari Girl. Moreover, her role extends to the management and assistance of their social media presence, where she serves as the cover face for The Saari Girl.
Website Manager - Visual Designer
Raina plays a key role in shaping the digital presence of The Saari Girl, ensuring a seamless and engaging online experience. With a deep understanding of our brand’s vision and audience, she oversees website updates, implements new features, and optimizes performance to keep our platform running flawlessly.
Her passion for innovation drive the continuous evolution of our website, making it a powerful tool for connecting with our community. Through close collaboration with the team, Raina ensures that every aspect of our digital space reflects the essence of The Saari Girl.
Senior Social Media Manager
Maira manages all things social platforms, from the content that goes up, to catering all clients that reach out to us for our services.
A major part of her job is to make sure our team puts forth content that represents us and our values as a brand while keeping in touch with our community as we branch out into wider marketing streams across the globe, and be the voice behind what our audience knows as “The Saari Girl”, in terms of customer service, interviews & articles, messages we send out through our narratives and faces we collaborate with.
Other than that Maira dabbles in between creative management for the company, and works towards any and all opportunities that take the brand forward.
